# identity.md

## Organization Overview
- **Company Name:** Humble Brands
- **Mission:** To create simple, effective, and natural aluminum-free deodorant and personal care products, including soap and lip balm.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2015 in Taos, New Mexico.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jeff Shardell, Founder
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on intentional creation, utilizing fewer ingredients for greater impact, and producing natural personal care items. (See: https://humblebrands.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** Humble Brands manufactures and sells natural personal care products, including deodorant, soap, and lip balm.
- **Location(s) and Geographic Presence:** Taos, New Mexico.
- **Key Partnerships and Affiliations:** Details forthcoming.